Friday, 6 June 2008

13 signs that you are a bad graphic designer

Give yourself a point for each that you still currently do. If you score above 3, sorry you lose.

1. Helvetica

Helvetica

Do you use Helvetica in everything?

Ok, yes I know, it is the most popular font of all time - but that is the downfall of Helvetica. Just because it is there, it doesn’t mean you have to use it. Try something else next time and try break out of your habit. Just for some suggestions, maybe Trade Gothic, Formata, Futura, Antique Olive, Eurostile? And yes I know this website uses Helvetica :) Also check out our post 30 fonts to last you a lifetime.

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2. Straight Quotes & Wrong Quotes

Quotations

Do you use straight quotes still?

Straight quotes were for typewriters, times have changed! Look at the difference between the quotes above.

  1. The quotations are not hanging over the edge.
  2. Straight quotes have been used instead of true quotation marks.
  3. Quotation marks have been used instead of prime marks after the 7 and 3.
  4. An apostrophe has been left out in between it’s.

Learn the keystrokes to ‘real’ quotes in every application you use. Learn the MAC & PC keyboard shortcuts here.

Don’t type curly quotes when you need inch and foot marks (prime marks).

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3. Quotations Not Hung

Do you NOT hang your quotation marks?

See in the picture in number 2, how the quote marks are hanging off the side of the quote, compared to the other one. Hang your quotation marks. Read your software manual (check their help files) to read how to do this or you can do it manually.

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4. Double Returns.

Double Return

Do you hit the ‘return’ or the ‘enter’ key twice between paragraphs or after headlines?

Using two spaces makes it possible to end up with a blank line at the top of a column plus it leaves way to much space between each paragraph - it looks disconnected.

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5. Two Spaces After Punctuation

Double Spaces

Do you add two spaces after each sentence?

This is a very bad practice and is not correct - Using only one space is the correct way.

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6. Using Boxes Behind Text

Boxes Behind Text

Do you use plain boxes of colour behind your text?

Just because you can, doesn’t mean you have to. Try something else, use a dramatic headline, use your white space, use a different font, reverse your type, use pull quotes, etc. Can you see in the above picture how the surrounding white space makes the text stand out on its own? You can use these in the correct places however be careful not to over use it.

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7. Centred Layouts

Centred

Do you use a centred layout in your graphic design pieces?

Using centred layouts is usually bad practice as it creates a deadly dull look. See how much more effective the two green verses are, they are more dynamic (one is centred & one is left aligned). Using flush left or right gives strength to your entire page and usually is a better option unless of course there are reasons to use centred text. eg. creating a formal wedding invitation.

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8. Borders

Borders

Do you use borders around everything?

This often indicates a beginner who feels unsafe with type that is uncontained. Use your white space. You can let it be there. Seriously.

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9. Indents

EmDash

Do you use half inch indents?

This is bad practice and is the old way (back in typewriter days). The standard is one em space which is a space as wide as the point size of the type. (what?) This is approximately two spaces, not five.

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10. Hyphens For Bullets

Hyphens

Do you use bullets for hyphens?

This is a typewriter habit and is unprofessional. Try using dots or dingbats.

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11. Embossing & Drop Shadowed Type

Embossing

Do you use the nifty little drop shadow or emboss tools that comes with your software?

PLEASE STOP. This is the biggest dead give away of an amateur. This goes a long with forbidden; rainbow gradients, reflections, comic sans. Just don’t use them, plain simple.

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12. 12 Point Type

12 Point Type

Do use the default 12 point type with auto leading?

For most typefaces, 12 point is a tiny bit too large for body copy. Compare a 10, 11 and 12 point passage of text and tell me which one looks more professional. Try adding an extra 1 or 1.5 line spacing or leading as well. Notice the difference in the two examples above. The red is the default 12 auto leading and the green is size 11 with 2 points of leading.

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13. Underline

Do you underline?

Never use the underline feature, it is a law. Only for hyper links on the web is this allowed. Underlining was a way for typewriters back in the day to Italicize text because they couldn’t set italics. Underlining and italicizing text at the same time is the most redundant thing you can do in life but rules can be broken ;)

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14. ALL CAPS

DO YOU USE ALL CAPS?

All caps is more difficult to read and this is because we recognise a word not by its letters, but by the shape of the whole word. When text is in all caps, every word has the same shape so we have to read every letter by itself. All caps is fine sometimes but when you are conscious of using it and why. Try using bold, using a different typeface or using reverse text.Spacer

15. Bad Gramma & Speling

Not spell checking your work and not using the right grammar. One of the hardest aspects designers seem to face.

MUTO a wall-painted animation by BLU

amazing stop motion animation!

Kaws Creates Original Fake For i-D

idjul08coverkaws.jpeg

We’ve really enjoyed seeing more and more magazines explore special covers and print techniques over the past year or so - providing unique experiences that the web can’t replicate. Next month’s issue of i-D will feature a collaboration with achingly hip artist and toy designer Kaws

i-D is running two covers for the issue. The regular one features the word original:

idjuly08issuecvr.jpg

But you don’t want that one. What you want is the super-rare, fake, Kaws-designed one with a fifth colour (fluoro pink on the A of Kaws) and a spot varnish, shown at the top of the page. For the print fetishists among you, the spot varnish appears in these areas

covera_varnish.jpg

Originalfake is, of course, the name of Kaws’ shops. A limited number will be released for the newsstand as well as turning up in the letterboxes of some, fortunate subscribers.

The collaboration goes further than the front cover - around a fifth of the editorial pages inside feature Kaws’ work:

idjul08daulsm.jpg

idjul08eyesm.jpg

idjul08ushersm.jpg

i-D managing editor Karen Leong emailed us to explain how the collaboration worked: “Lo-res images and unfinished layouts were emailed to Kaws, who then supplied RGB Illustrator files with ‘Smart Object Vector’ layer to our production director, Matthew Hawker, who then imported them into Photoshop, colour-corrected and combined with the hi-res. All done by Matthew.”

Crime: designed by FUEL

Crime1

FUEL is about to publish a new book on the seedier side of life. Crime, by author and documentary maker Alix Lambert, is billed as a series of “extraordinary interviews exposing the world of crime – real and imagined”. Lambert talked to a range of authors, detectives, even murderers, in her investigation into the true nature of criminal acts – the book’s design references the ways that crime has infiltrated our visual culture…

Crime cover

“We’ve always been interested in the crime novels of Chandler, Hammett and Cain and wanted to design a FUEL incarnation of those works,” says FUEL’s Damon Murray. “The elements for the cover [above] were taken from half-remem­bered 50s and 60s crime novels and films and then constructed into a ‘scene’. We bought a replica gun and then photo­graphed several scenarios before settling on ‘the lady in the gutter’.

Crime2

“We made the cover illustration using a scraperboard to give it a hand-drawn feel and immediacy,” he continues. “Inside, we chose a stock close to the ‘pulp’ of the early crime novels. For typefaces we looked at newspapers from the 1940s and 50s, like the LA Times. [Quotes are set in Geometric; body copy in Baskerville]. Overall, we wanted to make an object that was seductive in a hard-boiled way.”

Crime3

Crime4

Jason Tozer - Ice, smoke and solder

Jason Tozer - Ice, smoke and solder

"The following images show the results of experiments with three different materials: ice, smoke and solder. The images of cracked ice are from a personal investigation while the photographs of smoke and solder came out of commercial projects, though these shots were unused by the respective clients."

Thursday, 5 June 2008

Studio 230: featurette


this is the main featurette from the DVD project Studio 230: speak from experiences.
this is just a quick edit to give the general idea of what we trying to achieve visually, still need to resolve some practical and technical issues such as camera work and re shoot. the general reception of this video was very positive, people are interested and humoured which was what we aiming to achieve. still got lots of work to do to actually get this project finished as a show piece.

Studio 230: interviews



part of the extra features from the DVD project Studio 230: speak from experiences. voices of the BA Graphic Design Yr 1 students, Leeds college of Art and Design
this is the final edit of the interviews. still need to edit bloopers and production diary.